AMEX Small Business Saturday

AMEX Small Business Saturday

Small Business Saturday is a yearly event focused on promoting the impact of small businesses in your local community. The goal behind the design was to rally excitement and encourage people to get involved. I created playful illustrations to help tell the story of how becoming a neighborhood champion is a great way to support these businesses and keep them thriving.




Creating a Cast of Characters

A lot of illustrating time went into this project. I helped create our illustrated aesthetic by developing a style that employed flat, geometric shapes and bright colors.

Bringing It All Together

 We added subtle animations to help bring the environment to life. We made the characters interactive so the user could explore the page and learn about how to get involved in Small Business Saturday.